About Us


hydra rinse parent company

Idea Boxx is focused on creating a healthier living environment by seeking  new ideas for innovation  to drive transformational industry change in a beneficial sustainable way.



Hydra Rinse LLC is the first spin off of Idea Boxx. Its product is the world’s first, inexpensive, patent approved, NSF certified, automated cleaning and sanitizing system for soft serve ice cream and yogurt machines. It eliminates user variation to create an automated, standardized, consistent, repeatable cleaning and sanitizing process with measurable results. An exciting sustainability benefit is that this process uses half the water of a traditional cleaning process, potentially saving billions of gallons of fresh water annually.


ProNatural Brands® is a naturally derived line of cleaning, sanitizing and disinfectant products that provides professional performance while significantly reducing the negative environmental and health risks commonly associated with quat or chlorine based cleaners. ProNatural Brand’s patented, EPA registered sanitizer has also been imbedded into the patented, NSF approved, Hydra Rinse cleaning system’s process.